Terms of service

These terms cover the purchase and use of an SEO Engine report.

Last updated: 24 September 2026.

What you are buying

An analysis of one website, delivered as a report on this site, a PDF, and an email containing a link to it. Where you have told us the site was built with an AI coding tool, the report also includes prompts written for that purpose.

This is not a subscription, a monitoring service, or an ongoing engagement. We analyse your site as it exists at the time we run the analysis, and we do not re-run it, watch it afterwards, or notify you of later changes. Buying again runs a new analysis rather than updating an earlier report.

We never make changes to your website. Everything we produce is advisory, and every change is carried out by you or whoever you choose.

What we do not promise

We do not promise any ranking, traffic, revenue or other search outcome, and no analysis honestly can. Search engines do not publish their ranking systems and do not guarantee results to anyone. What we provide is evidence of specific, observable issues on your site, an explanation of why each matters, and a prioritised plan for addressing them.

Every finding states the evidence behind it and how confident we are. Where we could not establish something, the report says so rather than guessing. A report may legitimately contain fewer findings than you expected: on a well-built site, that is the correct result.

Your website and your right to have it analysed

By submitting a website address you confirm you own that site or are authorised to have it analysed. Our crawler identifies itself, respects robots.txt, limits its request rate, and reads only publicly reachable pages. It does not attempt to log in, submit forms, or access anything behind authentication.

You must not submit a site in order to have us send traffic to a third party, nor use the service to probe infrastructure you do not control.

Payment

The price is shown before you pay. Payment is handled by our payment provider; we never see or store your card details. Refunds are covered in our refund policy.

Access to your report

Your report is reachable three ways: the unguessable link in your delivery email, the license key issued with your purchase, and your account if you sign in with the email address you paid with. Access does not expire on a timer — you bought the report — but we may end access to a report that has been refunded.

Treat the link and the key as private: anyone holding either can read that report. The key opens the one purchase it was issued for and nothing else, while signing in with the address you paid with reaches everything that address has bought. We store the key only as a one-way hash, so if you lose it we cannot look it up — we can only confirm the purchase and help you in through the other two routes.

If something goes wrong

If an analysis fails, a report does not arrive, or a link does not work, contact support and we will fix it or refund you. Your purchase is recorded independently of the report, so a technical failure on our side never costs you what you paid for.

To the extent permitted by law, our liability is limited to the amount you paid for the report in question. We do not accept liability for the results of changes you choose to make to your website.

Changing your mind

When you buy a report you are asking us to start it immediately, and you accept that once it has been delivered you lose any statutory right to cancel that would otherwise apply to an online purchase. That is the normal position for digital content supplied at once, and it is why the report reaches you in minutes rather than after a waiting period.

It does not take away the protections that matter. If the analysis fails, the report never arrives, you were charged twice, or the report is wrong about your site, you are refunded — see our refund policy, which is more generous than the law requires.

Who you are dealing with

Contact

Questions about these terms: [email protected].